Have you ever noticed that hot and cold water sound different when you pour?
We are doing something like that.
"THE PEOPLE MADE FAST FASHION FAST FASHION"
So this is our fundamental idea in terms of running the institution. We believe that the significance of our brand's existence in the world is not to criticize fast fashion from a single aspect, but to break down its components and hack its existing structure, and we hope that people will wear this idea itself.
We are reexamining the feasibility of mass-produced garments, OEMs, etc., from various perspectives, and emerging with reconstructed products.
For instance, we create a method called “pinching,” tha is an embroidery technique in which the front and back of a garment are deliberately overlaid to change the silhouette of the garment and the elasticity of the fabric.